Short-form video a small firm can sustain.
One attorney, one hour a quarter, on camera answering the questions clients ask every week. We cut it into four to eight videos a month, subtitled, with your firm name and city on every one. Nothing posts until your firm approves it. No AI presenters, no generated footage: every word on screen is yours, said by you.
Each month's batch sits on a private approval page. If your approver does not click within 48 hours, the batch is held, not published. The slot is forfeited; the videos are not.
The Approve button carries a checkbox confirming the firm has reviewed the videos and captions under the Bar's advertising rules. Every approval is logged with who and when, and you can export the log.
No results claims, no "specialist," no testimonials, no client matters. You tell us what never appears, and we cut around anything on camera that crosses it.
What every firm engagement includes
| Videos per month | 4 or 8, set at kickoff |
| Platforms | 2 or 3 of Instagram, Facebook, LinkedIn, YouTube Shorts |
| Also posted | Carousels from shoot stills, plus Stories |
| Quarterly 60-minute shoot | Included |
| Revision rounds per batch | 1 or 2, set at kickoff |
| Approval page, compliance checkbox, exportable log | Included |
| Monthly one-page report | Included |
Pricing
Firm engagements cost more than the standard tiers, and the difference is work, not the client. A standard plan posts on silence after 48 hours; a firm plan never posts without a named approver, which means held slots, rescheduling, and a second pass when the batch comes back late. Every video carries the firm name and city, every caption is checked against your brand guide before you see it, the approval log is kept for the Bar, and LinkedIn and YouTube Shorts are different edits from Instagram and Facebook. A firm that would rather have the standard plan, deemed approval and all, can buy it as-is; the Bar exposure is then yours to manage.
Firm engagements are quoted after a 20-minute call. Practice area, number of attorneys on camera, platforms, and how your firm handles advertising review all change the work, so we scope it before we price it. You will have a written quote within one business day of the call. Three-month initial term, then month to month with 30 days' notice.
Boosting later
Start organic. When you know which videos work, we prepare the Florida Bar filing package for each one you want to boost (final file, transcript, on-screen text, coversheet), priced per video in your quote. The Bar's filing fee and the ad spend are yours; lead time is three to four weeks. We do not manage ad accounts.
One line of honesty
Organic posts on your own pages are not pre-filed with the Bar under its published guidance; boosted posts are. Confirm with your own ethics resource. We are not your lawyer.